At ROX, our commitment to innovation is fueled by a desire to learn and iterate rapidly. With our project eve&i, we’ve focused on the specific needs of women aged 40+ who are struggling with symptoms associated with menopause. While our journey initially began with a focus on brain health, we soon realized that menopause presented unique challenges for many women. To truly understand their needs, we engaged with women who were experiencing these changes and tested our product concept in a live market environment.
This iterative process led us to develop a #digital solution designed to support women during this transformative phase of life. And as we dived deeper, we uncovered the vast potential within women’s health, ie. the important field of oncofertility.
Why is this journey exciting for Roche? Join us in this episode of our ROXWORX series and discover how we foster ideation and grow ideas together. Tune in to hear insights from Eva Poggio, Head of Products at RoX Health, Tamara Stix-Steinwald, Entrepreneur in Residence at ROX for eve&i, and Stephanie Sassman, Global Portfolio Lead for Women’s Health at Roche.